[filmscanners] Re: shoot first, fix it later

["Karl Schulmeisters" <karlsch@earthlink.net>]

Hey, why bother shooting the building at all, just scan any tall building in
a magazine and fix it in photoshop - the customer will never know the
difference.  Why bother developing a skill in lighting a model properly when
you can simply introduce any sort of lighting you want in photoshop using
the dodge and burn in brush.  After all, no one can really tell the
difference between 'photoshopped' images and something captured correctly
the first time....


----- Original Message -----
From: <focus@adnc.com>
To: <karlsch@earthlink.net>
Sent: Wednesday, November 27, 2002 1:11 PM
Subject: [filmscanners] Re: shoot first, fix it later


I think it's perfectly valid to "shoot first, fix later"  if that's the most
expedient way
to get it done - Say you need a quarter page image of a particular tall
building--does it
make more sense to shoot a consumer digital and fix the perspective in
Photoshop, or drag
out the 4 x 5 so you have shifts for perspective control? Conversely, is it
quicker to
spend a minute giving a model's skin a little powder, or spend a half hour
retouching to
fix the same problem? It's important to know how to achieve an image in both
a fix-first
and a fix-later methodology so you can determine which one is most efficient
in a given
situation--neither one is always the right or even reasonable answer.

Where trouble arises is with Photoshop-illiterate types who think computers
provide instant
miracles, and thus feel free to shot sloppily, then scream when they get the
bill for two
hours retouching. It's never "Gosh, I should have shot more carefully." it's
"What kind of
a worthless computer operator are you that it took you two hours to do this.
Why, if I
learned computers I could've done it in 10 minutes."

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